2022 Weifang Shouguang First Pre-made Vegetable Industry Chain Expo (Online) Opens

Delicious food, fragrant and overflowing. On the morning of May 18, the 2022 Weifang Shouguang First Prefabricated Vegetable Industry Chain Expo (online) (hereinafter referred to as the Prefabricated Vegetable Expo) opened. The prefabricated vegetable expo will be held from the 18th to the 30th, and a live broadcast station will be set up in Hall 8 of the vegetable expo every day, with two to three live broadcasts, and will be broadcast live in the enterprise. From the perspective of opening up the entire industrial chain of the pre-prepared vegetable industry, we should make full use of the exhibition, promote the exchange of information between upstream and downstream industries, and showcase the all-star lineup of leading products in the pre-prepared vegetable industry in Shouguang. At the same time, the local top Internet celebrity anchor is invited to become a food recommendation officer, to endorse Shouguang's special pre-made vegetables, and to help Shouguang's pre-made food industry sail the "new blue ocean".

Qian Yongzhong, director of the Institute of Agricultural Quality Standards and Testing Technology of the Chinese Academy of Agricultural Sciences, director of the Agricultural Product Quality Standards Research Center of the Ministry of Agriculture and Rural Affairs, and consultant of the National Vegetable Quality Standards Center, sent a video to "Shouguang Vegetables" Regional Public Brand Management Specification "Shouguang Vegetables Whole Process" "General Technical Requirements for Quality Control" group standard release speech; Director of Quality Safety and Testing Technology Research Office, Institute of Vegetables and Flowers, Chinese Academy of Agricultural Sciences, Executive Deputy Director of Vegetable Quality Supervision, Inspection and Testing Center (Beijing), Ministry of Agriculture and Rural Affairs, National Vegetable Sensory and Nutritional Quality Research and Development Center Director Xu Donghui delivered a speech on the release of the group standards of "Good Practice for Prefabricated Vegetables, Fresh Cut Vegetables" and "Quality Requirements for Prefabricated Vegetables" through a video.

Under the influence of the epidemic, pre-made dishes have become a new outlet. She is connected to the field at one end and the dining table at the other end, fulfilling the desire of everyone to be a chef and to cook food quickly, becoming a new trend of leveraging new consumption and driving fashionable life.

Shouguang is a well-known vegetable basket in the country. It actively integrates into the construction of Weifang National Agricultural Comprehensive Zone and develops the prefabricated vegetable industry. It has unique basic advantages. From upstream raw materials and R&D, midstream processing and distribution, to downstream marketing and marketing, Shouguang has a very complete industry chain. First, it is rich in resources. The annual output of vegetables in Shouguang accounts for 1/20 of the province's total, and the annual meat duck slaughtered accounts for 1/13 of the country's total. The annual operating income is 30 billion yuan, and leading companies such as Chia Tai and Hengxing have been introduced. Feilong Food has also entered the table of the Winter Olympics. Third, the cold chain logistics is developed, and there are 54 logistics enterprises with cold chain transportation capabilities. The cold chain storage capacity of Weifang Agricultural Products Exhibition and Trading Center, the "vegetable basket" in Hong Kong-Macao Greater Bay Area, is 20,000 tons. Fourth, the platform has obvious advantages. It has national-brand platforms such as China (Shouguang) International Vegetable Science and Technology Expo and National Vegetable Quality Standard Center. The effect is significant. At present, Shouguang has 28 prefabricated vegetable backbone enterprises, highlighting the three major industrial chains of vegetables, meat and aquatic products, focusing on building a 50 billion-level industrial cluster, promoting the integrated development of primary, secondary and tertiary industries, and innovating and upgrading the "Shouguang Model". Weifang City has contributed to Shouguang's efforts to build "the first city in China's prefabricated food industry".

Since the beginning of May, the preparatory activities for the Prefabricated Food Expo have just started, and more than 40 prefabricated food-related companies in Shouguang have been gearing up to sign up. In the future, they will show the world the luxurious lineup of Shouguang's pre-prepared vegetable industry with the most distinctive products and services, and support Shouguang's heroic confidence in entering the pre-prepared vegetable industry. After the expo, the organizing committee will conduct a comprehensive evaluation based on the live broadcast effect of each exhibitor, the amount of powder added and other indicators, and select the "most popular prefabricated food brand", "the most potential prefabricated food brand" and "the best prefabricated food service provider". and other awards.